As marketers continue to understand how to better reach their audiences and drive impactful brand awareness, we’ve seen the emergence of new mediums. Video marketing is now a common strategy, and many brands are also tapping into the potential of music to promote and brand.
If you’re one of the best Charlottesville realtors and want to reach more customers to buy your houses, read on to discover why you should use music to promote your brand.
Help Build Trust and Credibility
If your brand focuses on solving a specific pain point or catering to a specific audience, then you may want to consider how you can use music to help build trust and credibility with your customers. For example, if you run a financial planning firm, you may want to choose songs that reflect the values of honesty and transparency.
You can then use that song across all your marketing materials to help drive home this message. Music is often linked to specific feelings, experiences, and even moments in history.
Help Drive Product Awareness
If you’re trying to drive product awareness, then music can be a great marketing tool. Product awareness can be broken down into two parts: The first is creating a general awareness of your product. The second is creating an urgency to purchase the product right away.
To drive the first, you can use music to create a general mood around your product. For example, if you’re selling winter clothing, you may want to use songs that are warm and evoke feelings of snuggling up by the fire with a cup of cocoa.
Help Increase Engagement
Engagement is often used to measure the level of interaction between consumers and brands — and it’s also a great metric to track when tracking music as a marketing tool. You can do this by measuring things like tweet volume to music posts, shares, likes, comments, and more. There are a few different ways you can use music to increase engagement.
One of them is that you can choose to have your entire feed be a playlist of songs. This can make your feed a bit more personal and give your audience something to tune out to while still being engaged with your feed.