Social media marketing for musicians offers enormous potential to generate reach and become better known.
Appearing as a musician on social media
Like and comment on other people’s posts
Social media presence is exceptionally vital to building and reaching a brand. A social media strategy is therefore needed to carry one’s own work into the world. Simply uploading content and hoping somebody will “like” it is not enough. Serving and picking up your own target group and, ideally, telling a story is a great advantage.
Appreciation for other users is also important. This means liking their posts, commenting on them and subscribing to them. In most cases, this pays off for you too.
Before you even choose a channel, you should know your target audience. How do you achieve this? Primarily, try to draw the attention of filmmakers, YouTubers or companies that are looking for royalty-free music.
Instagram: Social media tips
If you are a visual person and have been taking photos of various things about music that you encounter in everyday life for a long time. Instagram can be a perfect network to make your pictures public and present them. Particularly, the post-processing of the photos with a variety of filters is a great way to express yourself creatively. In addition, you can generate a very high reach with Instagram by choosing popular hashtags.
Social media and the future
- Create a uniform identity or appearance on different channels. Always use the same profile and cover picture so that users can recognize you immediately.
- Link profiles of other artists in your description if you work together or ask for their opinion on your own releases. This creates lively communication and followers of other channels will become aware of you.
- Use hashtags. Especially on Instagram, Twitter and Facebook, you can generate additional reach with the help of hashtags.
Social media and music go very well together. In addition to a good website that is easy to find on Google, you can also generate a lot of attention for your own music on the social web. This can contribute to the faster distribution of your own songs.
By choosing the right topic and recognizing the dynamics of the respective network, bands can generate a lot of views and become well-known.